In a significant move at CES 2025, Lotte Group, one of South Korea's leading conglomerates, unveiled its ambitious project called Lotte Caliverse. This innovative platform will offer an immersive AI-powered 3D entertainment experience built on the Arbitrum blockchain. Known for its flexibility and efficiency, Arbitrum has become a popular choice for Layer 2 Ethereum solutions. The collaboration aims to bring numerous brands into a metaverse-like environment, enhancing user experiences across various sectors. With over 90 businesses spanning retail, chemicals, hotels, financial services, and more, Lotte Caliverse promises an unparalleled virtual world featuring renowned brands like Givenchy, MCM, L’Occitane, and Tomorrowland. Users can engage in diverse activities, from shopping and attending music concerts to playing games, all within this cutting-edge digital realm.

Revolutionizing Virtual Entertainment with Cutting-Edge Technology

In the vibrant autumn of innovation, Lotte Group has embarked on a groundbreaking journey by launching Lotte Caliverse, an AI-driven 3D entertainment platform powered by the Arbitrum blockchain. Announced at CES 2025, this venture seeks to redefine the boundaries of virtual worlds. Located in Seoul, South Korea, Lotte Group, founded in 1948, has established itself as a global leader with operations in 30 countries. Under the leadership of Kima Kim, CEO of Caliverse, the company aims to leverage its extensive retail expertise to deliver exceptional products and services to millions of users worldwide.

Lotte Caliverse features a wide array of brands, including Givenchy, MCM, L’Occitane, and 7-Eleven, alongside subsidiary brands such as Lotte Duty-Free, Lotte HiMart, and Lotte Cinema. Powered by Epic Games' Unreal Engine 5, this next-generation virtual world offers users a first-of-its-kind entertainment experience. Participants can shop at digital stores, attend K-Pop and electronic music concerts, and enjoy interactive games, including "Caliverse: Invasion," where they fend off alien invaders. Future updates will allow users to create their own games, fostering a dynamic and evolving platform.

The integration of Arbitrum's blockchain technology ensures seamless in-game transactions and high-performance virtual interactions. Steven Goldfeder, CEO at Offchain Labs, highlighted the benefits of Arbitrum's 250ms block times, which provide smooth, consumer-friendly experiences. John Park, Head of Korea at The Arbitrum Foundation, praised Lotte's commitment to innovation and the strategic alliance that unites Asia’s largest conglomerate with Arbitrum's robust infrastructure.

At CES 2025, Lotte Caliverse showcased its latest 3D technologies, including an app enabling glasses-free 3D visuals and real-time 3D Chroma Key AI technology for immersive gameplay. Users can start exploring this exciting new world today by downloading the game from the official website. The 3D film and app features are set to launch in the first half of 2025.

From a journalist's perspective, the launch of Lotte Caliverse marks a pivotal moment in the convergence of retail and entertainment. By embracing blockchain technology, Lotte Group is not only pushing the boundaries of virtual experiences but also setting a new standard for how consumers interact with brands. This innovative approach highlights the potential for creating sustainable creator economies and redefining traditional retail models. As we witness the rapid evolution of Web3 ecosystems, Lotte Caliverse stands as a testament to the power of collaboration and technological advancement in shaping the future of digital entertainment.