Moose Knuckles, under the leadership of global artistic director Carlos Nazario, is on a mission to update and expand this 103-year-old heritage brand. With a focus on innovation and staying true to its roots, Nazario is crafting eye-catching outerwear designs that are pushing the boundaries of the fashion industry.

Unveiling the Future of Canadian Outerwear with Moose Knuckles

How Moose Knuckles is Redefining Outerwear

Carlos Nazario describes Moose Knuckles as a revolutionary brand in the outerwear space. Each season, they consistently push the boundaries of innovation through the development of new product categories and exciting collaborations. The Moose Lab, in particular, showcases their forward-thinking approach, blending cutting-edge design with a strong sense of Canadian heritage. Despite its bold, modern evolution, Moose Knuckles remains true to its roots, representing the richness of Canadian culture while embracing the future of fashion and functionality.

For example, their latest capsule collection, Moose Lab by Carlos Nazario, combines the collaborative spirit of the design team with deeply personal inspiration. This project allows them to revisit moments from the past and channel those memories into each piece, creating a collection that is both meaningful and stylish.

The Target Audience of Moose Knuckles

Moose Knuckles targets creative trailblazers, culture leaders, and urban go-getters. These are individuals who aren't afraid to stand out and push boundaries. They value authenticity, transparency, and originality and embody the spirit of modern innovation. The brand resonates with those who are always at the forefront of trends, yet stay grounded in their true selves. It's about being part of the culture and actively shaping it.

Take the JoJo Unisex Flight Suit and the Efna Unisex Jacket from the Moose Lab collection. These standout pieces encapsulate the blend of protection and glamour that defines the collection. They feel at home on the runway as well as on the streets, appealing to the brand's target audience.

Nazario's Ambition for the Brand

Nazario's ambition for Moose Knuckles is to continue expanding the product range, elevating the design aesthetic, and broadening the reach to new, diverse communities. These three pillars are crucial for building on the brand's strong foundation while staying true to its Canadian roots and embracing global influence.

He aims to craft collections and campaigns that resonate on an emotional level, expanding people's expectations of outerwear. It's about creating iconic and relevant pieces that make a statement.

Influences on Design Direction

Nazario finds inspiration in the details of every place he visits and every experience he has. His upbringing in New York, the boldness of street style, art, and the people he collaborates with all play a role in shaping the design direction of Moose Knuckles.

For instance, mining the brand's archives and reimagining its military-inspired heritage through a modern lens adds a unique touch to their designs. The goal is to design collections that balance functionality and style while reflecting the dynamic lives of their customers.

What's Next for Moose Knuckles

The brand is just getting started. There are more exciting collaborations on the horizon, as well as the exploration of new product categories and expansion into new markets. The goal is to not only design outerwear but to shape how people experience it in their lives.

With Carlos Nazario at the helm, Moose Knuckles is set to continue making waves in the fashion world and redefine the outerwear industry.